Mainstreaming Business Models for Sustainability in Mature Industries: Leveraging Alternative Institutional Logics for Optimal Distinctiveness

IF 4.2 4区 管理学 Q1 ENVIRONMENTAL STUDIES
A. Vernay, M. Cartel, J. Pinkse
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引用次数: 3

Abstract

Addressing global sustainability challenges requires a mainstreaming of business models for sustainability (BMfS) in mature industries. However, the presence of an already dominant mainstream business model in an industry tends to hold back BMfS. This article investigates how new types of BMfS can become generally accepted and widely adopted in an industry. It presents a qualitative study of the mainstreaming of BMfS in the Dutch electricity industry. The findings show that this process depends on entrepreneurs’ capacity to (1) incorporate alternative institutional logics into the design of BMfS to achieve optimal distinctiveness and (2) to directly alter the dominant institutional logic of the industry to make it more conducive to BMfS. Furthermore, successful BMfS act as anomalies that indirectly alter the industry’s dominant institutional logic. Anomalies support a self-reinforcing loop that accelerates the mainstreaming process. We integrate these findings into a dynamic model of the mainstreaming of BMfS.
成熟产业可持续性主流化商业模式:利用替代性制度逻辑实现最优独特性
应对全球可持续性挑战需要成熟行业的可持续性商业模式(BMfS)主流化。然而,一个行业中已经占据主导地位的主流商业模式的存在往往会阻碍bmf的发展。本文研究了新类型的BMfS如何在行业中被普遍接受和广泛采用。它提出了一个定性研究的主流BMfS在荷兰电力行业。研究结果表明,这一过程取决于企业家是否有能力(1)将替代性制度逻辑纳入到BMfS的设计中,以实现最优的独特性;(2)直接改变行业的主导制度逻辑,使其更有利于BMfS的发展。此外,成功的资产管理基金是一种反常现象,间接改变了该行业占主导地位的制度逻辑。异常支持加速主流化过程的自我强化循环。我们将这些发现整合到一个BMfS主流化的动态模型中。
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来源期刊
CiteScore
11.20
自引率
5.70%
发文量
19
期刊介绍: Organization & Environment encourages informed discussion about the social roots and consequences of environmental problems and stimulates deeper reflection on the meaning and significance of the natural world. By critically examining the impact of human production and consumption systems on the natural environment, Organization & Environment develops new perspectives on organizations that encourage environmentally sensitive reflection, inquiry, and practice.
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