Adoption and Usage of Over-the-Top Entertainment Services

Q4 Social Sciences

International Journal of Social Ecology and Sustainable Development Pub Date : 2023-03-10 DOI:10.4018/ijsesd.319718

Himanshu Vaidya, Semila Fernandes, R. Panda

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引用次数: 0

Abstract

Over-the-top (OTT) is the name of media entertainment services delivered over the internet, bypassing traditional mediums. The consumer preference for OTT entertainment platforms is increasing at a fast rate and is showing promising signs for the future, so it is important to understand the extent of existing literature. This study is a thematic literature review undertaken to identify and highlight key themes related to the adoption and usage of OTT entertainment services. It includes a thorough literature review of 94 research articles sampled systematically. This study will highlight the widely researched themes and the lesser-focused areas of study within the realm of over-the-top entertainment adoption and usage. Adoption and usage of OTT entertainment services, the shift in the medium of consumption, and the impact of OTT entertainment services on related technologies are some of the primary themes identified in the study. This study will provide critical insights and valuable knowledge to industry players and guide academicians for future research opportunities.

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过度娱乐服务的采用和使用

OTT (over -the-top)是指绕过传统媒体，通过互联网提供的媒体娱乐服务。消费者对OTT娱乐平台的偏好正在快速增长，并显示出未来有希望的迹象，因此了解现有文献的程度很重要。本研究是一项专题文献综述，旨在确定和突出与OTT娱乐服务的采用和使用相关的关键主题。它包括一个彻底的文献综述94研究文章抽样系统。这项研究将突出在过度娱乐的采用和使用领域中广泛研究的主题和较少关注的研究领域。OTT娱乐服务的采用和使用，消费媒介的转变，以及OTT娱乐服务对相关技术的影响是研究中确定的一些主要主题。这项研究将为行业参与者提供重要的见解和有价值的知识，并指导学者未来的研究机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Social Ecology and Sustainable Development Social Sciences-Development

CiteScore

0.60

自引率

0.00%

发文量

196