Role of Family and Survival Strategies of Micro-Family Food Business during COVID-19 Pandemic

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Ana Batriysia Azman, Mohd Aliff Abdul Majid
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引用次数: 0

Abstract

This study aimed to investigate the challenges faced, and strategies adopted by micro-family food businesses (MFFB) in Malaysia and examine the family's role in managing such businesses during the COVID-19 crisis. A qualitative research approach was employed, using semi-structured interviews with MFFB owners. The interviews ceased after six participants, ensuring data saturation and the interpreted data's trustworthiness is explained. The findings revealed that MFFB faced multiple challenges, including a drop in sales, business closure, financial instability, and pressure on fixed costs. Besides, this research captured several unique survival strategies adopted by the MFFB owners, such as generosity towards customers, changes in operation, online advertisements, customer satisfaction surveys, maintaining food quality and prices, initiating takeaway orders, and collaboration with food aggregators. The results indicate that task management, responsibility, and reliance are essential to family-owned businesses as significant business strategies. It implies that family relationships play a significant role in the business's direction and business survival; future directions might compare the results to a larger business capacity. This study sheds light on the role of families in managing MFFB during the COVID-19 pandemic and provides practical implications for policymakers, business owners, and practitioners to support MFFB in overcoming challenges during unexpected adversity. By better understanding the challenges faced and strategies adopted by MFFB, it is anticipated to gain greater insight into how the Malaysian food business can become more resilient in the future.
微家庭食品企业在新冠疫情中的作用及生存策略
本研究旨在调查马来西亚微型家庭食品企业(MFFB)面临的挑战和采取的策略,并研究新冠肺炎危机期间家庭在管理此类企业中的作用。采用定性研究方法,对MFFB所有者进行半结构化访谈。访谈在六名参与者之后停止,以确保数据饱和,并解释解释数据的可信度。调查结果显示,MFFB面临着多重挑战,包括销售额下降、企业倒闭、财务不稳定和固定成本压力。此外,这项研究捕捉到了MFFB所有者采用的几种独特的生存策略,如对顾客的慷慨、运营的变化、在线广告、顾客满意度调查、维持食品质量和价格、发起外卖订单以及与食品聚合商的合作。研究结果表明,任务管理、责任感和依赖性是家族企业重要的经营战略。这意味着家庭关系对企业的发展方向和企业的生存起着重要作用;未来的方向可能会将结果与更大的业务容量进行比较。这项研究阐明了新冠肺炎大流行期间家庭在管理MFFB中的作用,并为政策制定者、企业主和从业者提供了实际意义,以支持MFFB在意外逆境中克服挑战。通过更好地了解MFFB面临的挑战和采取的战略,预计将更深入地了解马来西亚食品企业如何在未来变得更有弹性。
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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