{"title":"The Power of Social Media in Fashion Advertising","authors":"Shu-Chuan Chu, Yoo‐Kyoung Seock","doi":"10.1080/15252019.2020.1802955","DOIUrl":null,"url":null,"abstract":"In today’s digital era, as people increasingly spend their time online, social media has become a trendsetter for society. Social media platforms are now the primary source of information for consu...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"20 1","pages":"93 - 94"},"PeriodicalIF":10.2000,"publicationDate":"2020-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15252019.2020.1802955","citationCount":"14","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Interactive Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15252019.2020.1802955","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 14
Abstract
In today’s digital era, as people increasingly spend their time online, social media has become a trendsetter for society. Social media platforms are now the primary source of information for consu...