Do weak readers in rural India automatically read same language subtitles on Bollywood films? An eye gaze analysis.

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-11-24 eCollection Date: 2022-01-01 DOI:10.16910/jemr.15.5.4

Somnath Arjun, Brij Kothari, Nirav Kumar Shah, Pradipta Biswas

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Abstract

Same Language Subtitling (SLS) of audio-visual content on mainstream TV entertainment to improve mass reading literacy was first conceived and piloted in India. SLS is now being scaled up nationally to ensure that the reading skills of one billion TV viewers, including 600 million weak readers, remain on a lifelong pathway to practice, progress, and proficiency. Will weak readers ignore or try to read along with SLS? Our eye-tracking study investigates this question with 136 weak readers drawn from a remote village in Rajasthan state by showing them popular Hindi film clips of dialog and songs, with and without SLS. We developed an interactive web-based visual analytics tool for exploring eye-tracking data. Based on an analysis of fixations, saccades, and time spent in the subtitle and non-subtitle areas, our main finding is that 70 percent of weak readers engaged in unprompted reading while watching film clips with SLS. We observed that saccadic eye movement is a good indicator to quantify the amount of reading with SLS, and saccadic regression can further differentiate weak readers. Eye-tracking studies of weak readers watching subtitles are rare, and ours may be the first with subjects from rural India.

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印度农村的弱势读者会自动阅读宝莱坞电影的同一语言字幕吗？眼睛凝视分析

为提高大众阅读素养，在主流电视娱乐节目中对视听内容进行同语字幕(SLS)的构想和试点最早是在印度。目前正在全国范围内推广特殊语言辅助阅读，以确保10亿电视观众(包括6亿弱读者)的阅读技能终身练习、进步和熟练。弱读者会忽略或尝试跟着SLS一起阅读吗?我们的眼动追踪研究调查了这个问题，研究对象是来自拉贾斯坦邦一个偏远村庄的136名弱读者，我们给他们看了一些流行的印度电影片段，其中有对话和歌曲，有和没有SLS。我们开发了一个交互式的基于网络的可视化分析工具，用于探索眼球追踪数据。基于对注视、扫视以及在字幕和非字幕区域花费的时间的分析，我们的主要发现是70%的弱阅读者在观看带有SLS的电影片段时参与了无提示阅读。我们观察到，眼动跳动是一个量化SLS阅读量的良好指标，而眼动跳动回归可以进一步区分弱读者。对弱视读者观看字幕的眼动追踪研究很少见，我们的研究可能是第一个以印度农村为研究对象的研究。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.