A Reflective Entrepreneur: Ashok Vasudevan and the Journey of Tastybite

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2021-11-23 DOI:10.1177/10564926211059015

R. Shankar, S. Gopalakrishnan

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Abstract

The literature on entrepreneurship acknowledges that entrepreneurs are both thinkers and doers. While scholars have previously explored entrepreneurs’ cognitions and actions, research on entrepreneurs’ reflective practices remains limited. To stimulate greater scholarly attention on exploring entrepreneurs as reflective practitioners, in this ‘Meet the Person’ article we build on two interviews with the celebrated entrepreneur Ashok Vasudevan. From buying the venture off Unilever and eventually selling it to Mars, Ashok’s journey reflects an entrepreneur’s struggles in growing a venture from an emerging economy (India of the 90s). Tearing down entrepreneurship literature’s stereotypical and mythological lore, Ashok’s journey with Tasty Bite is also a case of why “the” theory of entrepreneurship continues to remain elusive. Three key themes from Ashok’s journey (failure, sustainability, and exit) help highlight the rich possibilities that reflective practice offers to entrepreneurship literature. Implications for the advancement of reflective practice in entrepreneurship research, education, and practice are presented.

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反思型企业家：阿肖克·瓦苏德万与Tastybite之旅

关于创业的文献承认，企业家既是思想家，又是实干家。虽然学者们之前已经探索了企业家的认知和行为，但对企业家反思实践的研究仍然有限。为了激发学术界对探索企业家作为反思型实践者的更多关注，在这篇“与人见面”的文章中，我们以对著名企业家Ashok Vasudevan的两次采访为基础。从从联合利华手中收购合资企业，到最终将其出售给玛氏，阿肖克的历程反映了一位企业家在新兴经济体（90年代的印度）发展合资企业的艰难历程。Ashok与Tasty Bite的旅程打破了创业文学的刻板印象和神话传说，也是创业“理论”仍然难以捉摸的一个例子。Ashok旅程中的三个关键主题（失败、可持续性和退出）有助于突出反思实践为创业文学提供的丰富可能性。提出了在创业研究、教育和实践中推进反思性实践的启示。

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.