THE EFFECTS OF GREEN CULTURE AND EMPLOYEE MOTIVATION ON GREEN WORKPLACE PRACTICE IN THE FOOD AND BEVERAGE INDUSTRY IN INDONESIA

Abstract

The issue of green business practices has become an exciting topic to study in recent years. To achieve the SDGs, applying Green Human Resour­ces Management in green business practices is an essential aspect because of its role as a key factor in the company's success. Given that the Food and Beve­rage industry is one of the industries with the most millennial generation em­ployees, the support for millennial teamwork on green business practices is ur­gent in this study, "Are millennials involved in green practices." This study aimed to measure Green Workplace Practices among millennial employees thro­ugh the relationship between green motivation (intrinsic and extrinsic) and gre­en culture in the F&B industry in Indonesia. Data collection was done thro­ugh a questionnaire. The sample in this study was 67 respondents process­ed using the purposive sampling method and structural equation modeling tech­nique based on partial least squares. This study revealed that green motiva­tion research can significantly influence green workplace practices and that green organizational culture plays a role in moderating the relationship betwe­en green motivation and green workplace practices. This research has signifi­cant implications for managers to see positive consequences when organizati­ons adopt green practices. When organizations agree to reconstruct a green culture, they are not only doing their moral responsibility to society and the en­vironment but investing in business sustainability in the future. The resear­cher realized there are limitations in the research, both in terms of time and qu­antity of data on millennial employees in the Food and Beverage industry that have not be­en fully explored optimally. Considering that there are not many studies on similar themes and research findings can be used as a founda­tion for future re­search.