A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale

IF 3.6 3区 管理学 Q2 BUSINESS
Madugoda Gunaratnege Senali, H. Cripps, Stephanie Meek, M. Ryan
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引用次数: 3

Abstract

PurposeThe rise of digital transaction technology has been transformative for businesses however consumer attitudes to this technology can vary. The comparison of Australians, Chinese and Sri Lankans’ consumers salient attitudes toward payment methods at the Point-of-Sale (POS) provides businesses with insights into the factors impacting consumers' payment preference.Design/methodology/approachA qualitative methodology was employed for data collection from Australian, Chinese and Sri Lankan participants. A combination of focus groups and individual interviews were carried out with a total of 35 participants.FindingsResults indicate that factors of perceived relative advantage, perceived compatibility, perceived risk, perceived rewards, perceived situations and social influence impact consumers' payment preference at POS across all three countries, however the degree of impact varies in importance across the three countries.Practical implicationsIn the cross-cultural comparison of the consumers' payment preference, this research highlights the complex interplay of factors that shapes these payment preferences. The findings, given the growing digitization of transactions, provides banking and financial institutions with a foundational model that can be used to improve their services and business model.Originality/valuePrevious studies failed to distinguish between payment choice at the time of the transaction and payment preference which is repeated behaviour. This study is the first to compare the consumers' payment preference across Australian, Chinese and Sri Lankan consumers and responds to calls for additional research that generalises consumers' payment preferences across cultures.
澳大利亚、中国和斯里兰卡人在销售点的付款偏好比较
数字交易技术的兴起对企业来说是变革性的,然而消费者对这项技术的态度可能会有所不同。通过比较澳大利亚、中国和斯里兰卡消费者对销售点(POS)支付方式的突出态度,企业可以深入了解影响消费者支付偏好的因素。设计/方法/方法采用定性方法收集澳大利亚、中国和斯里兰卡参与者的数据。我们对35名参与者进行了焦点小组和个人访谈的结合。研究结果表明,感知相对优势、感知兼容性、感知风险、感知奖励、感知情境和社会影响等因素对三个国家消费者的POS支付偏好均有影响,但影响程度在三个国家之间存在差异。在消费者支付偏好的跨文化比较中,本研究强调了形成这些支付偏好的因素之间复杂的相互作用。鉴于交易的日益数字化,这些发现为银行和金融机构提供了一个基础模型,可用于改善其服务和商业模式。原创性/价值先前的研究未能区分交易时的支付选择和重复行为的支付偏好。这项研究首次比较了澳大利亚、中国和斯里兰卡消费者的支付偏好,并回应了对消费者跨文化支付偏好的进一步研究的呼吁。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.00
自引率
9.10%
发文量
64
期刊介绍: Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.
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