Service Orientation and Innovation Results: Theoretical Development Based on Service-Dominant Logic

Q3 Business, Management and Accounting

Services Marketing Quarterly Pub Date : 2022-06-07 DOI:10.1080/15332969.2022.2083047

Lucas Finoti, Leandro Bonfim, S. Didonet, A. Toaldo, A. P. Segatto

引用次数: 0

Abstract

Abstract This article aims at differentiating service orientation as a service-dominant (S-D) concept from service orientation related to goods-dominant (G-D) logic. Grounded in the foundational premises of S-D logic, we argue that discussions about value cocreation with beneficiaries are lagging on service orientation studies applied to innovation. We propose a theoretical framework that explains how service and product innovation can be developed in service-oriented firms. We shed light on a neglected topic of S-D studies by explaining how product innovation can foster service innovation. The proposed framework contributes to the extant literature on service-dominant logic and innovation management.

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服务导向与创新成果：基于服务主导逻辑的理论发展

摘要本文旨在区分作为服务主导（S-D）概念的服务导向与与商品主导（G-D）逻辑相关的服务导向。基于S-D逻辑的基本前提，我们认为关于与受益人共同创造价值的讨论滞后于应用于创新的服务导向研究。我们提出了一个理论框架，解释如何在服务型企业中发展服务和产品创新。我们通过解释产品创新如何促进服务创新，揭示了S-D研究中一个被忽视的主题。所提出的框架有助于现存的关于服务主导逻辑和创新管理的文献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.