{"title":"Did morality help consumers protect others while shopping during pandemic?","authors":"Swagata Chakraborty, Amrut Sadachar","doi":"10.1111/fcsr.12487","DOIUrl":null,"url":null,"abstract":"<p>We explored the relationships between the big 5 personality traits (i.e., openness, consciousness, extraversion, agreeableness, and neuroticism), morality amid the pandemic, and intentions for shopping online and in-store. Conducting an online survey with the U.S. national sample (<i>n =</i> 490) and analyzing the data through structural equation modeling, we found that consciousness, agreeableness, and neuroticism positively influenced morality; extraversion negatively influenced morality; conscientiousness positively influenced and openness and extraversion negatively influenced the intentions for online shopping; extraversion positively influenced and neuroticism negatively influenced in-store shopping intentions. Morality and personality traits are important in shaping intentions for shopping online and in-store amid the pandemic.</p>","PeriodicalId":46383,"journal":{"name":"Family & Consumer Sciences Research Journal","volume":"52 1","pages":"19-37"},"PeriodicalIF":1.3000,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Family & Consumer Sciences Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/fcsr.12487","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FAMILY STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
We explored the relationships between the big 5 personality traits (i.e., openness, consciousness, extraversion, agreeableness, and neuroticism), morality amid the pandemic, and intentions for shopping online and in-store. Conducting an online survey with the U.S. national sample (n = 490) and analyzing the data through structural equation modeling, we found that consciousness, agreeableness, and neuroticism positively influenced morality; extraversion negatively influenced morality; conscientiousness positively influenced and openness and extraversion negatively influenced the intentions for online shopping; extraversion positively influenced and neuroticism negatively influenced in-store shopping intentions. Morality and personality traits are important in shaping intentions for shopping online and in-store amid the pandemic.
期刊介绍：
Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.
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