Empowered, thy name is woman: lite feminism and Hindi SVOD platforms in India

IF 0.3 4区社会学 Q4 ANTHROPOLOGY

Inter-Asia Cultural Studies Pub Date : 2023-06-23 DOI:10.1080/14649373.2023.2209437

Runa Chakraborty Paunksnis

引用次数: 0

Abstract

ABSTRACT This essay problematises representations of Indian women on the SVOD (Subscription Video on Demand) platforms. The oft-invoked image of Indian woman as the repository of traditional values and feminine virtues has undergone a phenomenal transformation in recent years owing to several factors such as economic liberalisation, globalisation and technological revolution. Female characters in most of the SVOD contents are often depicted as independent, agentic and empowered. Nevertheless, the nature of empowerment that these contents uphold is highly controversial from a feminist standpoint. Employing critique of postfeminism as an analytical tool, this paper argues that the representation of Indian women on SVOD platforms as empowered subjects is an outcome of a negotiation between postfeminism, patriarchy and neoliberal culture of consumption.

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赋权，你的名字是女人:印度的生活女权主义和印度语SVOD平台

本文提出了印度女性在SVOD(订阅视频点播)平台上的表现问题。近年来，由于经济自由化、全球化和技术革命等因素，印度女性作为传统价值观和女性美德的储藏库的形象发生了惊人的变化。在大多数SVOD内容中，女性角色往往被描绘成独立、自主和强大的角色。然而，从女权主义的角度来看，这些内容所坚持的赋权本质是非常有争议的。本文以对后女权主义的批判为分析工具，认为印度女性在SVOD平台上作为赋权主体的表现是后女权主义、父权制和新自由主义消费文化之间谈判的结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Inter-Asia Cultural Studies Multiple-

CiteScore

0.90

自引率

20.00%

发文量

期刊介绍： The cultural question is among the most important yet difficult subjects facing inter-Asia today. Throughout the 20th century, worldwide competition over capital, colonial history, and the Cold War has jeopardized interactions among cultures. Globalization of technology, regionalization of economy and the end of the Cold War have opened up a unique opportunity for cultural exchanges to take place. In response to global cultural changes, cultural studies has emerged internationally as an energetic field of scholarship. Inter-Asia Cultural Studies gives a long overdue voice, throughout the global intellectual community, to those concerned with inter-Asia processes.