The Development of Service Quality and the Business Competitiveness of Wellness Spa in Thailand

Q4 Business, Management and Accounting
Khorntawatt Sakhonkaruhatdej, Panitnan Sujintavong
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引用次数: 0

Abstract

This article studied wellness spa business in Thailand which can be categorized under tourism industry considered to be the main income of Thailand and the drive of the country’s economy. Thai wellness spas have been popular among Thai and foreign tourists. It can be seen that the standard of Thai wellness spas rank high in Asia. The business attracts a great amount of investment and spending in the service industry.
泰国健康水疗服务质量的发展与商业竞争力
本文研究了泰国的健康水疗业务,它可以归类为旅游业,被认为是泰国的主要收入和国家经济的驱动力。泰国的健康水疗中心在泰国和外国游客中很受欢迎。由此可见,泰国健康水疗中心的水准在亚洲名列前茅。该业务吸引了大量服务行业的投资和支出。
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来源期刊
Restaurant Business
Restaurant Business Business, Management and Accounting-Tourism, Leisure and Hospitality Management
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期刊介绍: Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.
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