Improving Translation Teaching for Transnational Business: Voices of Translators from Chinese Enterprises in Africa

IF 0.7 Q3 EDUCATION & EDUCATIONAL RESEARCH

Journal of Teaching in International Business Pub Date : 2021-04-03 DOI:10.1080/08975930.2021.1960245

Guoliang Zhang, Lifei Wang, Bingbing Ai

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Abstract

ABSTRACT Under the influence of economic globalization, Chinese enterprises are seeking more international market shares, and Africa is one of their crucial markets. This calls for translators who are experienced in multilingual business communication, which brings a challenge for business translation education in Chinese universities. In this paper, a qualitative case study is used to explore the perceptions of a cohort of translators working for globalized enterprises in Africa. This study uses a practical and bottom-up perspective to examine the status quo and the challenges encountered by translators in a transnational business setting. These translators’ experiences and reflections offer a close-up view of communication and language services in Chinese transnational enterprises, and solutions are suggested for improving the teaching of business translation at universities in this era of international transactions. The practitioners’ suggestions offer insights into business translation teaching in Chinese universities and other parts of the world.

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改进跨国商务翻译教学:中国驻非洲企业翻译的声音

在经济全球化的影响下，中国企业正在寻求更多的国际市场份额，而非洲是其重要的市场之一。这就需要具有多语种商务交际经验的翻译人员，这给我国高校商务翻译教育带来了挑战。本文采用定性案例研究的方法探讨了在非洲为全球化企业工作的一群翻译的看法。本研究从实践和自下而上的角度考察了跨国商务背景下翻译的现状和面临的挑战。这些译者的经历和思考，让我们对中国跨国企业的交际和语言服务有了一个近距离的了解，并为在这个国际交易时代改善高校商务翻译教学提出了一些建议。从业人员的建议为中国和世界其他地区的大学商务翻译教学提供了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Teaching in International Business EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

2.20

自引率

53.30%

发文量

期刊介绍： The Journal of Teaching in International Business instructs international business educators, curriculum developers, and institutions of higher education worldwide on methods and techniques for better teaching to ensure optimum, cost-effective learning on the part of students of international business. It is generally assumed that the teaching of international business is universal, but that the application of teaching methods, processes, and techniques in varying socioeconomic and cultural environments is unique. The journal offers insights and perspectives to international business educators and practitioners to share concerns, problems, opportunities, and solutions to the teaching and learning of international business subjects.

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