Online consumer trust research and Maslow's hierarchy of needs

Q2 Business, Management and Accounting

International Journal of Electronic Customer Relationship Management Pub Date : 2018-11-30 DOI:10.1504/IJECRM.2018.10017454

Antonina Bauman

引用次数: 0

Abstract

This study analyses trends in online trust research that reflect the online consumers' evaluation of website's trustworthiness and compares those trends to the Maslow's hierarchy of needs. Online trust research looks into how individuals establish trust in virtual reality in an attempt to build long-term customer relationships based on trust and loyalty. Maslow's hierarchy of needs describes the process of self-actualisation or realising one's own potential for growth. It appears that researchers study different aspects of online trust in a certain pattern. This paper applies findings from the context of motivational psychology to the new area of application - online trust in e-commerce by offering a parallel comparison between Maslow's hierarchy of needs and trends in online trust research. It offers suggestions on how to apply a spiral cycle of research to managing online relationships.

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在线消费者信任研究与马斯洛需求层次理论

本研究分析了网络信任研究的趋势，反映了网络消费者对网站可信度的评价，并将这些趋势与马斯洛需求层次理论进行了比较。在线信任研究着眼于个人如何在虚拟现实中建立信任，试图建立基于信任和忠诚的长期客户关系。马斯洛的需求层次理论描述了自我实现或实现个人成长潜力的过程。研究人员似乎以某种模式研究了网络信任的不同方面。本文通过将马斯洛需求层次理论与在线信任研究趋势进行平行比较，将动机心理学的研究成果应用于电子商务中的在线信任这一新的应用领域。它就如何将研究的螺旋循环应用于管理在线关系提供了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling