Choosing Organic and Healthy Food in Times of Economic Uncertainty: Evidence from Panel Data Analysis in France

Q3 Business, Management and Accounting

Journal of Agricultural and Food Industrial Organization Pub Date : 2018-09-29 DOI:10.1515/jafio-2017-0027

Houcine Akrout, Joseph Kaswengi

引用次数: 1

Abstract

Abstract Organic and healthy products are becoming more prevalent in markets worldwide, but limited research investigates how consumers choose among these products. This article considers relationships among price, product quality, assortment, and staff service that might affect consumer product choices, as well as a moderating role of macroeconomic conditions. The most important drivers of a choice of organic over healthy products are assortment and service. This study also reveals a distinction between organic and healthy products resulting from the interaction of marketing variables with macroeconomic contexts, such that crisis periods can prompt the cannibalization of healthy products by organic products.

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在经济不确定时期选择有机和健康食品:来自法国面板数据分析的证据

摘要有机健康产品在世界各地的市场上越来越普遍，但有限的研究调查了消费者如何在这些产品中进行选择。本文考虑了价格、产品质量、分类和员工服务之间的关系，这些关系可能会影响消费者的产品选择，以及宏观经济条件的调节作用。选择有机产品而非健康产品最重要的驱动因素是分类和服务。这项研究还揭示了有机产品和健康产品之间的区别，这是由于营销变量与宏观经济环境的相互作用造成的，因此危机时期可能会促使有机产品蚕食健康产品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Agricultural and Food Industrial Organization Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

3.10

自引率

0.00%

发文量

期刊介绍： The Journal of Agricultural & Food Industrial Organization (JAFIO) is a unique forum for empirical and theoretical research in industrial organization with a special focus on agricultural and food industries worldwide. As concentration, industrialization, and globalization continue to reshape horizontal and vertical relationships within the food supply chain, agricultural economists are revising both their views of traditional markets as well as their tools of analysis. At the core of this revision are strategic interactions between principals and agents, strategic interdependence between rival firms, and strategic trade policy between competing nations, all in a setting plagued by incomplete and/or imperfect information structures. Add to that biotechnology, electronic commerce, as well as the shift in focus from raw agricultural commodities to branded products, and the conclusion is that a "new" agricultural economics is needed for an increasingly complex "new" agriculture.