Alcoholic herbal sex drinks and the construction of masculinities in Nigeria

IF 2.1 2区文学 Q2 COMMUNICATION

Discourse & Communication Pub Date : 2023-01-27 DOI:10.1177/17504813221132990

Daniel Oluwafemi Ajayi

{"title":"Alcoholic herbal sex drinks and the construction of masculinities in Nigeria","authors":"Daniel Oluwafemi Ajayi","doi":"10.1177/17504813221132990","DOIUrl":null,"url":null,"abstract":"Extant works on masculinities have focused on their differential patterns in Nigeria. However, none of these studies has examined how masculinities are constructed through the metaphorical representation of alcoholic herbal sex drinks and their functions. Drawing insights from Lakoff and Johnson’s conceptual metaphor theory, Forceville’s visual metaphor and van Dijk’s socio-cognitive approach to ideology to analyze the names together with verbo-visual conceptualization of alcoholic herbal sex drinks, this paper discusses some of the subcultural ideologies that delineate masculinities among the manufacturers, sellers, and consumers of these drinks in southwestern Nigeria. Analysis of the data reveals the construction of masculinities by this group in terms of the territorial and subordinating sexual status of the male. Also, the male sex organ and muscular male body are conceptualized by this group as sexual weapons, controllers of the female sexual satisfaction, and the cleaning agents for vagina. The paper concludes that these drinks and the associated sexual beliefs reflect some of the trending subcultural ideologies that discursively shape the construction of masculinities in Nigeria.","PeriodicalId":46726,"journal":{"name":"Discourse & Communication","volume":"17 1","pages":"115 - 134"},"PeriodicalIF":2.1000,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse & Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/17504813221132990","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

Extant works on masculinities have focused on their differential patterns in Nigeria. However, none of these studies has examined how masculinities are constructed through the metaphorical representation of alcoholic herbal sex drinks and their functions. Drawing insights from Lakoff and Johnson’s conceptual metaphor theory, Forceville’s visual metaphor and van Dijk’s socio-cognitive approach to ideology to analyze the names together with verbo-visual conceptualization of alcoholic herbal sex drinks, this paper discusses some of the subcultural ideologies that delineate masculinities among the manufacturers, sellers, and consumers of these drinks in southwestern Nigeria. Analysis of the data reveals the construction of masculinities by this group in terms of the territorial and subordinating sexual status of the male. Also, the male sex organ and muscular male body are conceptualized by this group as sexual weapons, controllers of the female sexual satisfaction, and the cleaning agents for vagina. The paper concludes that these drinks and the associated sexual beliefs reflect some of the trending subcultural ideologies that discursively shape the construction of masculinities in Nigeria.

查看原文本刊更多论文

酒精性草药饮料与尼日利亚男性气质的构建

现存的关于男子气概的研究主要集中在尼日利亚的不同模式上。然而，这些研究都没有考察过男性气概是如何通过含酒精的草药性饮料的隐喻表征及其功能来构建的。借鉴Lakoff和Johnson的概念隐喻理论、Forceville的视觉隐喻和van Dijk的社会认知方法来分析酒精性饮料的名称以及动词视觉概念化，本文讨论了尼日利亚西南部这些饮料的制造商、销售商和消费者之间的一些亚文化意识形态，这些亚文化意识形态描绘了男性气概。对数据的分析揭示了这一群体在男性的领土和从属性地位方面对男性气质的建构。此外，男性性器官和肌肉发达的男性身体被这一群体概念化为性武器，女性性满足的控制者和阴道的清洁剂。论文的结论是，这些饮料和相关的性信仰反映了一些流行的亚文化意识形态，这些亚文化意识形态在话语上塑造了尼日利亚的男子气概。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Discourse & Communication COMMUNICATION-

CiteScore

3.30

自引率

5.30%

发文量

期刊介绍： Discourse & Communication is an international, peer-reviewed journal that publishes articles that pay specific attention to the qualitative, discourse analytical approach to issues in communication research. Besides the classical social scientific methods in communication research, such as content analysis and frame analysis, a more explicit study of the structures of discourse (text, talk, images or multimedia messages) allows unprecedented empirical insights into the many phenomena of communication. Since contemporary discourse study is not limited to the account of "texts" or "conversation" alone, but has extended its field to the study of the cognitive, interactional, social, cultural.