{"title":"From Joint Ventures to Collaborative Projects: Toward an Ethnography of Sino-Italian Fashion Relations in the 2020s","authors":"Simona Segre-Reinach","doi":"10.1080/1362704X.2021.1971882","DOIUrl":null,"url":null,"abstract":"Abstract Each case tells a story in the global production of “national fashions,” a historically Eurocentric field. The first Italian-Chinese collaborations were characterized by joint ventures led by Italians and aimed at the Chinese market. New types of collaboration are vastly more complex. Indeed, they are reshaping Western-Chinese relations in both directions, and present a template for global fashion in the twenty-first century.","PeriodicalId":51687,"journal":{"name":"Fashion Theory-The Journal of Dress Body & Culture","volume":"25 1","pages":"931 - 944"},"PeriodicalIF":0.7000,"publicationDate":"2021-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fashion Theory-The Journal of Dress Body & Culture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1362704X.2021.1971882","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract Each case tells a story in the global production of “national fashions,” a historically Eurocentric field. The first Italian-Chinese collaborations were characterized by joint ventures led by Italians and aimed at the Chinese market. New types of collaboration are vastly more complex. Indeed, they are reshaping Western-Chinese relations in both directions, and present a template for global fashion in the twenty-first century.
期刊介绍:
The importance of studying the body as a site for the deployment of discourses is well-established in a number of disciplines. By contrast, the study of fashion has, until recently, suffered from a lack of critical analysis. Increasingly, however, scholars have recognized the cultural significance of self-fashioning, including not only clothing but also such body alterations as tattooing and piercing. Fashion Theory takes as its starting point a definition of “fashion” as the cultural construction of the embodied identity. It provides an interdisciplinary forum for the rigorous analysis of cultural phenomena ranging from footbinding to fashion advertising.