DETERMINANTS OF MOBILE PAYMENT USAGE AND THE MODERATING EFFECT OF GENDER: EXTENDING THE UTAUT MODEL WITH PRIVACY RISK

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2019-06-30 DOI:10.7903/IJECS.1644

Jin-Myong Lee, Bohan Lee, Jong-Youn Rha

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引用次数: 36

Abstract

This study investigates the factors that influence the intention to use mobile payment services (MPS) and the extent to which these relationships are moderated by gender. A web-based survey was conducted using South Korean consumers (n=528). The results showed that performance expectancy and social influence had a positive effect on intention to use MPS, whereas privacy risk had a negative effect on intention to use MPS. Gender was found to moderate two paths in the model, such that a high level of facilitating conditions increased intention to use MPS for males but not for females, whereas privacy risk decreased intention to use MPS for females but not for males. Theoretical and managerial implications for researchers and marketing practitioners are then discussed. To cite this document: Jin-Myong Lee, Bohan Lee, and Jong-Youn Rha, " DETERMINANTS OF MOBILE PAYMENT USAGE AND THE MODERATING EFFECT OF GENDER: EXTENDING THE UTAUT MODEL WITH PRIVACY RISK ", International Journal of Electronic Commerce Studies, Vol.10, No.1, pp.43-64, 2019. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1644

查看原文本刊更多论文

移动支付使用的决定因素和性别的调节作用:扩展带有隐私风险的自动模式

本研究调查了影响使用移动支付服务意愿的因素，以及这些关系在多大程度上受到性别的调节。利用韩国消费者（n=528）进行了一项基于网络的调查。研究结果表明，绩效预期和社会影响对MPS的使用意愿有正向影响，而隐私风险对MPS使用意愿有负向影响。研究发现，在该模型中，性别调节了两条路径，即高水平的便利条件增加了男性使用MPS的意愿，但女性不使用，而隐私风险降低了女性使用MPS的意图，但男性不使用。然后讨论了对研究人员和营销从业者的理论和管理启示。引用该文件：Jin-Mong-Lee、Bohan-Lee和JongYoun-Rha，“移动支付使用的决定因素和性别的调节效应：在隐私风险下扩展UTAUT模型”，《国际电子商务研究杂志》，2019年第10卷第1期，第43-64页。本文件的永久链接：http://dx.doi.org/10.7903/ijecs.1644

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.