In Focus: Effects of an Opportune Gift on Tipping

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2021-06-04 DOI:10.1177/10963480211019841

F. Hilkenmeier, Sascha Hoffmann

引用次数: 2

Abstract

The present study analyzes the effect on tipping when a gift is offered by servers, and shows that customers generously reciprocate that gift by significantly increasing gratuity. Making the norm of reciprocity focal by offering the identical gift at an opportunity to directly reciprocate, that is, concurrently with bringing the bill, even doubles this effect, indicating that service personnel can substantially—and effortlessly—raise their tips just by leveraging this reciprocity norm.

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焦点:合适的礼物对小费的影响

本研究分析了服务员提供礼物时对小费的影响，并表明顾客通过显著增加小费来慷慨地回报礼物。通过在有机会直接回报的情况下提供相同的礼物，即在带来账单的同时，使互惠规范成为焦点，甚至使这种效果翻倍，这表明服务人员可以通过利用这种互惠规范来大幅提高小费，而且毫不费力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.