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“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts

IF 5.3 3区 管理学 Q1 BUSINESS
International Journal of Advertising Pub Date : 2023-03-13 DOI:10.1080/02650487.2023.2187192
Sidharth Muralidharan, Carrie La Ferle, Osnat Roth-Cohen
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引用次数: 2
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“镜子，镜子，挂在墙上。谁是最环保的？”绿色广告对世代群体的影响
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来源期刊
International Journal of Advertising
International Journal of Advertising Multiple-
CiteScore
13.90
自引率
19.40%
发文量
66
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