{"title":"Innovating for energy efficiency: Digital gamification in the European steel industry","authors":"Dean Stroud, C. Evans, Martin Weinel","doi":"10.1177/0959680120951707","DOIUrl":null,"url":null,"abstract":"The European steel industry, as an energy intensive industry, has significant concerns over energy efficiency and compliance with EU environmental regulations. Hence, across the industry, energy efficiency is a key area of innovation activity. However, responding to climate change measures and finding efficiency gains by technological means is becoming increasingly difficult and so managements are turning attention to modifying, that is, ‘greening’ worker behaviours. Here, we focus on an innovation that combines a digital technology application with a management strategy, that is, gamification for energy efficiency behaviour modification. Drawing on data from a project involving steel plants in Germany, Norway and the UK, we adopt an international comparative approach to examine the implications of differing industrial relations contexts for shaping steel firm engagement with ‘green’ innovations.","PeriodicalId":47034,"journal":{"name":"European Journal of Industrial Relations","volume":"26 1","pages":"419 - 437"},"PeriodicalIF":2.6000,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0959680120951707","citationCount":"10","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Industrial Relations","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/0959680120951707","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INDUSTRIAL RELATIONS & LABOR","Score":null,"Total":0}
引用次数: 10
Abstract
The European steel industry, as an energy intensive industry, has significant concerns over energy efficiency and compliance with EU environmental regulations. Hence, across the industry, energy efficiency is a key area of innovation activity. However, responding to climate change measures and finding efficiency gains by technological means is becoming increasingly difficult and so managements are turning attention to modifying, that is, ‘greening’ worker behaviours. Here, we focus on an innovation that combines a digital technology application with a management strategy, that is, gamification for energy efficiency behaviour modification. Drawing on data from a project involving steel plants in Germany, Norway and the UK, we adopt an international comparative approach to examine the implications of differing industrial relations contexts for shaping steel firm engagement with ‘green’ innovations.
期刊介绍:
It embraces a broad definition of industrial relations and includes articles which relate to any aspect of work and employment. It publishes rigorous and innovative work on and from all European countries, from the Atlantic to the Urals. All social science disciplines are relevant to its remit, and interdisciplinary approaches are particulary encouraged. A major objective is to foster cross-national comparative analysis; and in this context, work which relates European developments to broader global experience is welcome.