{"title":"Miss Belgium, Coca-Cola and Flemish carwashes","authors":"Ilias Vierendeels, Laurence Mettewie, Ulrike Vogl","doi":"10.51751/dujal10906","DOIUrl":null,"url":null,"abstract":"This article explores recent (1995-2018) discourses on ‘multilingualism’ in the Dutch- and French-medium written press in Belgium: how is the notion of ‘multilingualism’ thematised and evaluated and how does this reflect underlying historical, political and socio-economic sensitivities linked to the long-standing Belgian conflict? Based on a corpus of 1710 news articles and using Ruíz’ (1984) language orientations as heuristics for quantitative and qualitative analyses, the study aims to provide objectification and reflexivity over an emotional, versatile and multi-layered language-ideological debate. Similar to (inter)national tendencies indicated in previous studies, our results generally reveal attention for and a positive bias towards (prestigious) multilingualism, mainly linked to discourses of economic utility and plurality. Differences between the Dutch- and French-medium corpus, as well as recurring argumentative patterns in both corpora, however, can be traced back to ideological sensitivities of the Belgian conflict and point to the imperative historicity of Belgian language debates.","PeriodicalId":42420,"journal":{"name":"Dutch Journal of Applied Linguistics","volume":" ","pages":""},"PeriodicalIF":0.6000,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dutch Journal of Applied Linguistics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51751/dujal10906","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"LINGUISTICS","Score":null,"Total":0}
引用次数: 0
Abstract
This article explores recent (1995-2018) discourses on ‘multilingualism’ in the Dutch- and French-medium written press in Belgium: how is the notion of ‘multilingualism’ thematised and evaluated and how does this reflect underlying historical, political and socio-economic sensitivities linked to the long-standing Belgian conflict? Based on a corpus of 1710 news articles and using Ruíz’ (1984) language orientations as heuristics for quantitative and qualitative analyses, the study aims to provide objectification and reflexivity over an emotional, versatile and multi-layered language-ideological debate. Similar to (inter)national tendencies indicated in previous studies, our results generally reveal attention for and a positive bias towards (prestigious) multilingualism, mainly linked to discourses of economic utility and plurality. Differences between the Dutch- and French-medium corpus, as well as recurring argumentative patterns in both corpora, however, can be traced back to ideological sensitivities of the Belgian conflict and point to the imperative historicity of Belgian language debates.
期刊介绍:
The Dutch Journal of Applied Linguistics (DuJAL) focuses on promoting Dutch and Belgian work in applied linguistics among an international audience, but also welcomes contributions from other countries. It caters for both the academic society in the field and for language and communication experts working in other contexts, such as institutions involved in language policy, teacher training, curriculum development, assessment, and educational and communication consultancy. DuJAL is the digital continuation of Toegepaste Taalwetenschap in Artikelen, which had been the journal of Anéla, the Dutch Association of Applied Linguistics, for forty years. Like its predecessor, DuJAL wants to offer a platform to young researchers in applied linguistics, i.e. PhD candidates and MA students. In order to maintain a high standard all submissions are subjected to a ‘double blind’ review by at least one external reviewer and two of the editors. Contributions may be written in Dutch, English, German or French.