Pro-Environmental Behavior of Religious Tourists: Moderating Role of Religious Beliefs

IF 3.4 4区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Cornell Hospitality Quarterly Pub Date : 2023-06-21 DOI:10.1177/19389655231182090

D. Kala, D. Chaubey

引用次数: 0

Abstract

While providing economic benefits, tourism also contributes to environmental problems. Besides regulatory measures to mitigate tourism’s impact on the environment, voluntary changes in the behavior of tourists are needed to encourage environment-friendly behavior. This research examines religious tourists’ pro-environmental behavior (PEB) by using the value-belief-norm (VBN) theory and the concept of religious beliefs. Data were collected through on-site and online surveys of 391 tourists who visited religious destinations and analyzed using partial least squares (PLS)-structural equation modeling. The results confirmed the relationships between tourists’ values, beliefs, and personal norms that predicted PEB. This study also found that religious beliefs strengthen the effect of personal norms on PEB. This research contributes to improving the understanding of religious tourists’ PEB and offers suggestions for destination management organizations (DMOs), religious center authorities, and policymakers to encourage the PEB of tourists in religious destinations.

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宗教旅游者的亲环境行为:宗教信仰的调节作用

在提供经济效益的同时，旅游业也造成了环境问题。除了采取管制措施以减轻旅游业对环境的影响外，还需要游客自愿改变行为以鼓励环境友好行为。本研究运用价值信仰规范理论和宗教信仰概念对宗教游客的亲环境行为进行了研究。通过对391名宗教旅游目的地游客的现场调查和在线调查收集数据，采用偏最小二乘法-结构方程模型进行分析。结果证实了游客的价值观、信念和个人规范之间的关系可以预测PEB。本研究还发现，宗教信仰强化了个人规范对PEB的影响。本研究有助于提高对宗教游客PEB的认识，并为目的地管理机构、宗教中心主管部门和政策制定者提供鼓励宗教目的地游客PEB的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cornell Hospitality Quarterly Multiple-

CiteScore

8.50

自引率

2.90%

发文量

期刊介绍： Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.