Impact of user-generated travel posts on travel decisions: A comparative study on Weibo and Xiaohongshu

IF 4 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Empirical Insights Pub Date : 2022-11-01 DOI:10.1016/j.annale.2022.100064

Zhuoli Wang , Wei-Jue Huang , Bingjie Liu-Lastres

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引用次数: 9

Abstract

With the growing popularity and versatility of mobile applications, this study examined consumers' usage of multi-functional social media content apps and the influence of user-generated travel posts on their travel decision-making. Using the case of Chinese millennial travelers and Weibo and Xiaohongshu as representative apps, semi-structured interviews and surveys were conducted. Results showed that while respondents used Weibo more often in daily life, Xiaohongshu was more likely to influence their destination selection. Key attributes of travel posts and preferences of different user groups were identified. The relative importance of each attribute in guiding dining/accommodation/transportation/shopping/attraction decisions was examined. The most active app users placed lower importance on the number of images and higher importance on length of text and language style.

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微博与小红书用户旅游帖子对旅游决策的影响比较研究

随着移动应用程序的日益普及和多功能性，本研究调查了消费者对多功能社交媒体内容应用程序的使用情况，以及用户生成的旅游帖子对他们旅游决策的影响。以中国千禧一代旅行者为例，以微博和小红书为代表，进行半结构化访谈和调查。结果显示，尽管受访者在日常生活中更频繁地使用微博，但小红书更有可能影响他们的目的地选择。确定了旅游帖子的关键属性和不同用户群体的偏好。研究了每个属性在指导餐饮/住宿/交通/购物/景点决策中的相对重要性。最活跃的应用用户对图片数量的重视程度较低，对文本长度和语言风格的重视程度较高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Annals of Tourism Research Empirical Insights Social Sciences-Sociology and Political Science

CiteScore

5.30

自引率

0.00%

发文量

审稿时长

106 days