Understanding the purchase intention of fitness wearables: using value-based adoption model

IF 3.3 Q2 BUSINESS

Asia-Pacific Journal of Business Administration Pub Date : 2022-07-22 DOI:10.1108/apjba-04-2022-0166

B. Mathavan, Ali Vafaei-Zadeh, Haniruzila Hanifah, Thurasamy Ramayah, S. Kurnia

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引用次数: 5

Abstract

PurposeThis paper aims to investigate the key enablers and inhibitors that influence the intention to use fitness wearables using the value-based adoption model (VAM).Design/methodology/approachData were collected using a structured online questionnaire from 323 respondents who had never used fitness wearables. A purposive sampling technique was used in this study. Smart PLS was employed to test the research framework and hypotheses using a two-step approach.FindingsThe findings support some of the hypotheses developed with R2 values of 0.622 for perceived value (PV) and 0.567 for intention to use fitness wearable. Perceived enjoyment, perceived social image and perceived usefulness had a positive effect on PV. In addition, health information sensitivity (HIS) was positively related to perceived privacy risk and health information accuracy was positively related to perceived usefulness. Surprisingly, this study did not find any significant relationship between perceived fee, perceived privacy risk, perceived health increase and perceived design aesthetics with PV.Practical implicationsThis study's findings can help designers and manufacturers design fitness wearables by considering factors that users find valuable, thus satisfying consumers' needs.Originality/valueThis study tries to model behavioural intention of fitness wearable usage of individual users by using the VAM with the addition of two new antecedences, HSI and health information accuracy, to better explain the behaviour.

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了解健身可穿戴设备的购买意愿:使用基于价值的采用模型

目的本文旨在使用基于价值的采用模型（VAM）来调查影响使用健身可穿戴设备意愿的关键促成因素和抑制因素。设计/方法/方法使用结构化的在线问卷从323名从未使用过健身可穿戴设备的受访者中收集数据。本研究采用了有目的的抽样技术。采用智能偏最小二乘法对研究框架和假设进行了两步检验。发现这些发现支持了一些假设，R2值为0.622表示感知值（PV），0.567表示意图使用健身可穿戴设备。感知到的快乐、感知到的社会形象和感知到的有用性对PV有积极影响。此外，健康信息敏感性（HIS）与感知隐私风险呈正相关，健康信息准确性与感知有用性呈正相关。令人惊讶的是，这项研究没有发现感知费用、感知隐私风险、感知健康增长和感知设计美学与PV之间有任何显著关系。实际意义这项研究的发现可以帮助设计师和制造商通过考虑用户认为有价值的因素来设计健身可穿戴设备，从而满足消费者的需求。独创性/价值本研究试图通过使用VAM来模拟个人用户使用健身可穿戴设备的行为意图，并添加了HSI和健康信息准确性这两个新的前提条件，以更好地解释这种行为。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia-Pacific Journal of Business Administration BUSINESS-

CiteScore

7.20

自引率

13.20%

发文量

期刊介绍： The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.