Evolving as an entrepreneur: a life story approach to studying Indian women entrepreneurs

Abstract

PurposeThe purpose of this article is to understand how women develop entrepreneurship as a career identity through women's various life stages. Using a life story approach, the authors study the formation of Indian businesswomen's entrepreneurial identity in businesswomen's unique socio-cultural context.Design/methodology/approachThe study drew upon 15 semi-structured interviews with practicing women entrepreneurs using a qualitative methodology. Gioia methodology was used to systematically analyze the data for theory building.FindingsThe narratives of the Indian women entrepreneurs indicate that Indian women's entrepreneurial identity was a developmental process influenced by various episodes in different life stages-childhood, adolescence, marriage and motherhood. Life episodes influenced the creation and enactment of this entrepreneurial identity, which led to the emergence of entrepreneurship as a career choice.Research limitations/implicationsThe study's retrospective design may have raised concerns involving memory recall. The open-ended questions gave the participants the freedom to recount the life episodes that influenced the participants the most and may have partly mitigated this concern.Originality/valuePrior studies have focused on specific life stages of women entrepreneurs, without taking a holistic life-story view, thereby missing out on how career identity is formed as a result of life episodes. Using the developmental psychology approach, the authors provide a nuanced and holistic lens to understanding women's entrepreneurship.