Segmenting wine markets with diverse price functions: Evidence from California red and white wines sold in British Columbia

IF 1.6 Q1 Economics, Econometrics and Finance
Richard Carew , Wojciech J. Florkowski , Ting Meng
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引用次数: 10

Abstract

Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre-determined price breakpoints, the total number of segments, or both. Using British Columbia Liquor Distribution Branch (BCLDB) retail price data of California red and white wines, this study adopts an endogenous approach to explore the total number of market segments and identify breakpoints in price dispersion simultaneously. Results show that red and white California wines are grouped into two (breaking at Can$14 per bottle) and three (breaking at Can$16 and $30 per bottle) price segments, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines across market segments.

用不同的价格功能细分葡萄酒市场:来自不列颠哥伦比亚省销售的加州红葡萄酒和白葡萄酒的证据
以往对葡萄酒细分市场的享乐价格研究,探索了不同的价格函数,受到预先确定的价格断点、细分市场总数或两者兼而有之的限制。本研究利用不列颠哥伦比亚省白酒分销分公司(BCLDB)的加州红葡萄酒和白葡萄酒零售价格数据,采用内生的方法来探索细分市场的总数,同时确定价格分散的断点。结果显示,加州红葡萄酒和白葡萄酒分别被分为两个(每瓶14加元)和三个(每瓶16加元和30加元)价格区间。此外,葡萄酒属性的隐含价格,如葡萄品种和地理来源,在不同的细分市场中,红葡萄酒和白葡萄酒是不同的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Wine Economics and Policy
Wine Economics and Policy Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
2.20
自引率
0.00%
发文量
0
审稿时长
28 weeks
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