Influence of personality on skepticism toward online services information, consumer stress, and health: an experimental investigation

IF 3.1 Q2 MANAGEMENT

Management Research Review Pub Date : 2023-06-27 DOI:10.1108/mrr-12-2021-0875

Raja Ahmed Jamil, Syed Rameez ul Hassan, T. Khan, Rahman Shah, Sanaullah Nazir

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引用次数: 0

Abstract

Purpose This study aims to investigate the influence of personality characteristics (risk-aversion and self-consciousness) on skepticism toward online services information (STOSI), consumer stress and health. Design/methodology/approach A between-subjects experiment (n = 228) was designed to compare effects based on third-party organization endorsement (TPO endorsed vs nonendorsed). Findings Results revealed that personality characteristics positively influenced STOSI, which in turn escalated consumer stress. Furthermore, consumer stress predicted detrimental effects on consumer health (increased blood pressure and heartbeat). Regarding TPO endorsements, both the risk-aversive and self-conscious consumers showed lesser STOSI when exposed to TPO-endorsed ads compared with nonendorsed ads. Originality/value This study is one of the first to examine the effects of consumer personality on consumer health through STOSI and consumer stress. In addition, the remedial roles of TPO in coping with STOSI and consumer stress also accumulate to the novelty of this study.

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人格对网络服务信息、消费者压力和健康怀疑态度的影响：一项实验调查

目的探讨人格特征(风险规避和自我意识)对网络服务信息怀疑论、消费者压力和健康的影响。设计/方法/方法受试者间实验(n = 228)旨在比较基于第三方组织认可(TPO认可与非TPO认可)的效果。研究结果显示，人格特征对STOSI有正向影响，而STOSI反过来又加剧了消费者的压力。此外，消费者压力预示着对消费者健康的不利影响(血压和心跳增加)。对于TPO代言，风险厌恶型和自我意识型消费者在看到TPO代言广告时，其STOSI值均低于非TPO代言广告。原创性/价值本研究首次通过STOSI值和消费者压力来考察消费者个性对消费者健康的影响。此外，TPO在应对STOSI和消费者压力方面的补救作用也积累了本研究的新颖性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Management Research Review MANAGEMENT-

CiteScore

6.00

自引率

7.70%

发文量

期刊介绍： Management Research Review publishes a wide variety of articles outlining the latest management research. We emphasize management implication from multiple disciplines. We welcome high quality empirical and theoretical studies, literature reviews, and articles with important tactical implications. Published 12 times a year, the journal prides itself on quick publication of the very latest research in general management. The key issues featured include: Business Ethics and Sustainability Corporate Finance Entrepreneurship and Small Business Management Industrial Relations Information and Knowledge Management International Business Human Resource Management Organizational Theory and Behaviour Production and Operations Management Strategic Management and Leadership