Using Native Advertising Approach for Knowledge Creation in Cross Cultural Studies

IF 0.7 Q3 EDUCATION & EDUCATIONAL RESEARCH
Archana Shrivastava
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引用次数: 5

Abstract

ABSTRACT This study investigated the impact of a student-centric, output-oriented methodology based on the principles of connectivism for knowledge creation in cross-cultural studies. The task involved selection of native commercial advertisements in which students were expected to work in virtual teams and find cultural differences in their interpretation between the participants from three countries, India, Austria and Russia . Findings showed that the students acquired knowledge about the host countries’ cultures in a unique way and distinguished between facts and fiction through interesting interactions with one another. Additionally, the exercise helped developing a global mind-set along with improving teamwork, time management, decision making, critical thinking and many other skills. The work recommends designing and developing such exercises for teaching effectiveness and knowledge creation in International Business which are more practical and applicable in the real life.
跨文化研究中的本土广告知识创造
摘要本研究探讨了以学生为中心、以输出为导向的基于连接主义原则的方法对跨文化研究中知识创造的影响。这项任务包括选择本地商业广告,学生们被要求在虚拟团队中工作,并发现来自印度、奥地利和俄罗斯这三个国家的参与者在解读广告时的文化差异。研究结果表明,学生们以独特的方式获取东道国文化知识,并通过有趣的互动区分事实和虚构。此外,这次活动还有助于培养全球思维模式,提高团队合作、时间管理、决策、批判性思维和许多其他技能。该工作建议设计和开发这样的练习,以提高国际商务的教学效率和知识创造,这些练习在现实生活中更实际和适用。
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来源期刊
Journal of Teaching in International Business
Journal of Teaching in International Business EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
2.20
自引率
53.30%
发文量
7
期刊介绍: The Journal of Teaching in International Business instructs international business educators, curriculum developers, and institutions of higher education worldwide on methods and techniques for better teaching to ensure optimum, cost-effective learning on the part of students of international business. It is generally assumed that the teaching of international business is universal, but that the application of teaching methods, processes, and techniques in varying socioeconomic and cultural environments is unique. The journal offers insights and perspectives to international business educators and practitioners to share concerns, problems, opportunities, and solutions to the teaching and learning of international business subjects.
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