Optimising Nudges in Public Space: Identifying and Tackling Barriers to Design and Implementation

IF 3.4 2区经济学 Q1 REGIONAL & URBAN PLANNING

Planning Theory & Practice Pub Date : 2021-08-08 DOI:10.1080/14649357.2021.1962957

Koen Bandsma, Ward Rauws, G. de Roo

引用次数: 1

Abstract

ABSTRACT This paper explores how applying psychological and cognitive theories in nudge design can increase the effectiveness of nudging in public space. Nudges are those policy instruments that alter human behaviour by exploiting cognitive biases/heuristics, without limiting the choice set. Based on interviews with Dutch urban planners, barriers in applying such behavioural theories are identified. These barriers relate both to urban planners’ inexperience with nudging and to the organisational and societal context in which nudges are designed. A design framework is presented to optimise the design of nudges by helping planners to identify when and where nudging is feasible.

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优化公共空间中的冰箱：识别和解决设计和实施的障碍

摘要:本文探讨了在公共空间中如何运用心理学和认知理论来提高助推设计的有效性。助推是那些通过利用认知偏见/启发式来改变人类行为的政策工具，而不限制选择集。根据对荷兰城市规划者的采访，确定了应用这种行为理论的障碍。这些障碍既与城市规划者在推动方面缺乏经验有关，也与推动设计的组织和社会背景有关。提出了一个设计框架，通过帮助规划者确定何时何地推动是可行的，来优化推动的设计。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Planning Theory & Practice Multiple-

CiteScore

5.40

自引率

5.10%

发文量

期刊介绍： Planning Theory & Practice provides an international focus for the development of theory and practice in spatial planning and a forum to promote the policy dimensions of space and place. Published four times a year in conjunction with the Royal Town Planning Institute, London, it publishes original articles and review papers from both academics and practitioners with the aim of encouraging more effective, two-way communication between theory and practice. The Editors invite robustly researched papers which raise issues at the leading edge of planning theory and practice, and welcome papers on controversial subjects. Contributors in the early stages of their academic careers are encouraged, as are rejoinders to items previously published.