Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries

IF 6.8 1区 管理学 Q1 BUSINESS
Kunal Swani, George R. Milne
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引用次数: 1

Abstract

Globally, consumers and firms are negotiating rising privacy expectations. This article advances research by developing a multidimensional privacy measure that captures the idea of privacy as an expectation to be left alone through control and access of their personal information, time, and space. Drawing on boundary regulation perspectives from law and environmental psychology, the authors conceptualize, develop, and measure the meeting privacy expectations (MPE) scale. Six studies show the reliability and stability of the 12-item MPE scale in depicting the three subdimensions and in meeting reliability and validity criteria. The results indicate that the MPE scale is not only distinct from previously established privacy scales but also a better predictor of behavioral intentions. Moreover, the scale is invariant across different cultures and influences cognitive trust and emotional violation. The authors find that meeting privacy expectations vary in their levels and outcomes cross-culturally. Marketers can use the MPE scale to globally track, assess, manage, and plan for meeting the changing consumer privacy expectations. The MPE scale is a good candidate to address the rising public policy issues related to privacy.
未满足的隐私期望对信息、时间和空间的影响:来自四个国家的证据
在全球范围内,消费者和公司正在就日益增长的隐私期望进行谈判。本文通过开发一种多维隐私措施来推进研究,该措施将隐私视为一种期望,通过控制和访问他们的个人信息、时间和空间来独处。作者从法律和环境心理学的角度出发,对满足隐私期望量表进行了概念化、发展和测量。六项研究表明,12项MPE量表在描述三个子维度以及满足信度和有效性标准方面具有可靠性和稳定性。结果表明,MPE量表不仅不同于先前建立的隐私量表,而且是行为意图的更好预测指标。此外,该量表在不同文化中是不变的,并影响认知信任和情感侵犯。作者发现,满足隐私期望的程度和结果在不同文化中各不相同。营销人员可以使用MPE量表在全球范围内跟踪、评估、管理和规划,以满足不断变化的消费者隐私期望。MPE量表是解决与隐私相关的日益严重的公共政策问题的一个很好的候选者。
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来源期刊
CiteScore
20.20
自引率
5.90%
发文量
39
期刊介绍: The Journal of Interactive Marketing aims to explore and discuss issues in the dynamic field of interactive marketing, encompassing both online and offline topics related to analyzing, targeting, and serving individual customers. The journal seeks to publish innovative, high-quality research that presents original results, methodologies, theories, and applications in interactive marketing. Manuscripts should address current or emerging managerial challenges and have the potential to influence both practice and theory in the field. The journal welcomes conceptually rigorous approaches of any type and does not favor or exclude specific methodologies.
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