Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital

IF 4.4 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Daisy X. F. Fan, Cathy H. C. Hsu, A. Liu
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引用次数: 2

Abstract

Hotel performance is one of the core concerns for managers and investors. However, a clear pathway from investment in branding to hotel performance is scarce. To fill this research gap, the study aims to explore the effects of brand identity, physical facility quality, and brand equity on hotel performance; and to examine the moderating effect of social capital in the brand–performance transformation model in both international and domestic brand hotel settings. Data were collected from 1,201 hotel managers in China, with 757 from international and 444 from domestic brand hotels. Theoretically, this study represents a first attempt to reveal the indirect roles that social capital plays in the hotel financial performance formation. The identified brand–performance pathway also provides implications for hotel practitioners regarding how to boost desirable hotel performance through both internal and external resources.
品牌认同对酒店绩效的转化:社会资本的调节作用
酒店业绩是管理者和投资者关注的核心问题之一。然而,从品牌投资到酒店业绩的清晰途径并不多见。为了填补这一研究空白,本研究旨在探讨品牌标识、实体设施质量和品牌资产对酒店绩效的影响;并考察国际和国内品牌酒店环境中社会资本在品牌绩效转换模型中的调节作用。数据来自中国1201家酒店经理,其中757家来自国际品牌酒店,444家来自国内品牌酒店。从理论上讲,本研究首次尝试揭示社会资本在酒店财务绩效形成中的间接作用。已确定的品牌-绩效路径也为酒店从业者提供了如何通过内部和外部资源提高理想酒店绩效的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of Hospitality & Tourism Research
Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
10.10
自引率
9.50%
发文量
54
期刊介绍: The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.
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