Immersive Digital Tourism: The Role of Multisensory Cues in Digital Museum Experiences

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2021-07-14 DOI:10.1177/10963480211030319

Kexin Guo, Alei Fan, Xinran Y. Lehto, J. Day

{"title":"Immersive Digital Tourism: The Role of Multisensory Cues in Digital Museum Experiences","authors":"Kexin Guo, Alei Fan, Xinran Y. Lehto, J. Day","doi":"10.1177/10963480211030319","DOIUrl":null,"url":null,"abstract":"Facilitated by emerging technologies, the immersive digital museum reflects disruptive innovation in today’s tourism experience and offers a multidimensional experience different from traditional museums. To better understand how visitors respond to this innovative form of digital tourism, the current research investigates visitor experiences at the digital museum and achieves a threefold goal. First, this research delineates a three-dimensional digital museum visitor experience, namely, joviality, personal escapism, and localness. Built on this experiential framework, the present research further affirms that visual and auditory cues are the most powerful multisensory cue combination in enhancing a holistic visitor experience at the digital museum. This study also finds that emotional state and sense of presence mediate the relations between the multisensory cues and visitors’ digital museum experiences. This research contributes to the conceptualization of a digital museum experience, and provides a foundation for the future research endeavor of the new generation of digital tourism.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"47 1","pages":"1017 - 1039"},"PeriodicalIF":4.4000,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211030319","citationCount":"22","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/10963480211030319","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 22

Abstract

Facilitated by emerging technologies, the immersive digital museum reflects disruptive innovation in today’s tourism experience and offers a multidimensional experience different from traditional museums. To better understand how visitors respond to this innovative form of digital tourism, the current research investigates visitor experiences at the digital museum and achieves a threefold goal. First, this research delineates a three-dimensional digital museum visitor experience, namely, joviality, personal escapism, and localness. Built on this experiential framework, the present research further affirms that visual and auditory cues are the most powerful multisensory cue combination in enhancing a holistic visitor experience at the digital museum. This study also finds that emotional state and sense of presence mediate the relations between the multisensory cues and visitors’ digital museum experiences. This research contributes to the conceptualization of a digital museum experience, and provides a foundation for the future research endeavor of the new generation of digital tourism.

查看原文本刊更多论文

沉浸式数字旅游:多感官线索在数字博物馆体验中的作用

在新兴技术的推动下，沉浸式数字博物馆反映了当今旅游体验的颠覆性创新，并提供了不同于传统博物馆的多维体验。为了更好地了解游客对这种创新的数字旅游形式的反应，目前的研究调查了游客在数字博物馆的体验，并实现了三重目标。首先，本研究描绘了一种三维的数字博物馆游客体验，即愉快、个人逃避现实和地方性。基于这一体验框架，本研究进一步证实，视觉和听觉线索是增强数字博物馆整体游客体验的最强大的多感官线索组合。本研究还发现，情绪状态和存在感在多感官线索与游客数字博物馆体验之间起着中介作用。这项研究有助于数字博物馆体验的概念化，并为新一代数字旅游的未来研究提供了基础。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.