{"title":"Immersive Digital Tourism: The Role of Multisensory Cues in Digital Museum Experiences","authors":"Kexin Guo, Alei Fan, Xinran Y. Lehto, J. Day","doi":"10.1177/10963480211030319","DOIUrl":null,"url":null,"abstract":"Facilitated by emerging technologies, the immersive digital museum reflects disruptive innovation in today’s tourism experience and offers a multidimensional experience different from traditional museums. To better understand how visitors respond to this innovative form of digital tourism, the current research investigates visitor experiences at the digital museum and achieves a threefold goal. First, this research delineates a three-dimensional digital museum visitor experience, namely, joviality, personal escapism, and localness. Built on this experiential framework, the present research further affirms that visual and auditory cues are the most powerful multisensory cue combination in enhancing a holistic visitor experience at the digital museum. This study also finds that emotional state and sense of presence mediate the relations between the multisensory cues and visitors’ digital museum experiences. This research contributes to the conceptualization of a digital museum experience, and provides a foundation for the future research endeavor of the new generation of digital tourism.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211030319","citationCount":"22","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/10963480211030319","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 22
Abstract
Facilitated by emerging technologies, the immersive digital museum reflects disruptive innovation in today’s tourism experience and offers a multidimensional experience different from traditional museums. To better understand how visitors respond to this innovative form of digital tourism, the current research investigates visitor experiences at the digital museum and achieves a threefold goal. First, this research delineates a three-dimensional digital museum visitor experience, namely, joviality, personal escapism, and localness. Built on this experiential framework, the present research further affirms that visual and auditory cues are the most powerful multisensory cue combination in enhancing a holistic visitor experience at the digital museum. This study also finds that emotional state and sense of presence mediate the relations between the multisensory cues and visitors’ digital museum experiences. This research contributes to the conceptualization of a digital museum experience, and provides a foundation for the future research endeavor of the new generation of digital tourism.
期刊介绍:
The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.