International Business Education at the Interface: The Raw Case Study Method

IF 0.7 Q3 EDUCATION & EDUCATIONAL RESEARCH

Journal of Teaching in International Business Pub Date : 2019-07-03 DOI:10.1080/08975930.2019.1698392

Yuwei Shi, S. Dow

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引用次数: 6

Abstract

ABSTRACT Borrowing from Yale School of Management, we call this new approach the raw case method of learning. Unlike a traditional case study, a raw case is not confined in print or pages of a narrative about a challenging international business situation. It is an open, real-time information space through which case study students may wander. But it also comes with a specific and demanding assignment that requires students to discover, evaluate, analyze, decide, and communicate. This is indeed how managerial decisions are made in the real world of international business. It is more difficult today when the impact of business must be understood and managed against the backdrop of the changing global political, economic, social and technological landscape. It is also, in our view, geared to transformational management education that coincides with the shared aspiration for our profession, as outlined in the new AACSB Vision (www.aacsb.edu/vision/infographic). In this paper, we introduce the raw case method of learning, make a case for its adoption in international business education, and discuss several implementation issues.

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界面上的国际商务教育:原始案例研究方法

借鉴耶鲁管理学院，我们将这种新方法称为原始案例学习法。与传统的案例研究不同，原始案例不局限于关于具有挑战性的国际商业形势的印刷或页面叙述。它是一个开放的、实时的信息空间，案例研究的学生可以在其中漫游。但它也伴随着一项具体而苛刻的任务，要求学生去发现、评估、分析、决定和交流。在国际商业的现实世界中，管理决策确实是这样做出的。今天，当商业的影响必须在不断变化的全球政治、经济、社会和技术环境的背景下理解和管理时，这就更加困难了。在我们看来，它也与转型管理教育相适应，这与AACSB新愿景(www.aacsb.edu/vision/infographic)中概述的我们职业的共同愿望相吻合。在本文中，我们介绍了原始案例学习法，提出了在国际商务教育中采用原始案例学习法的案例，并讨论了几个实施问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Teaching in International Business EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

2.20

自引率

53.30%

发文量

期刊介绍： The Journal of Teaching in International Business instructs international business educators, curriculum developers, and institutions of higher education worldwide on methods and techniques for better teaching to ensure optimum, cost-effective learning on the part of students of international business. It is generally assumed that the teaching of international business is universal, but that the application of teaching methods, processes, and techniques in varying socioeconomic and cultural environments is unique. The journal offers insights and perspectives to international business educators and practitioners to share concerns, problems, opportunities, and solutions to the teaching and learning of international business subjects.