Marketers as Appropriate Marital Partners: Historical Perspectives and Future Prospects

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2023-07-12 DOI:10.1177/02761467231187299

L. Godwin

引用次数: 0

Abstract

This paper considers the current value of three reflective papers published in the Journal of Marketing by Richard N. Farmer in 1967, 1977, and 1987. Farmer examined the global impact of marketing on war, peace, healthcare, education, and societal well-being. Through the utilization of a stylistic homage, Farmer's perspectives on marketing are reviewed and re-examined. For better or for worse, current societal (and marital) implications are discussed.

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营销人员作为合适的婚姻伙伴:历史观点和未来展望

本文考虑了Richard N. Farmer于1967年、1977年和1987年在《市场营销杂志》上发表的三篇反思性论文的当前价值。法默考察了营销对战争、和平、医疗、教育和社会福祉的全球影响。通过对风格的致敬，法默对市场营销的观点进行了回顾和重新审视。无论是好是坏，目前的社会(和婚姻)影响讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.