The influence of the personality traits of webcasters on online games

Q2 Business, Management and Accounting

International Journal of Electronic Customer Relationship Management Pub Date : 2017-09-27 DOI:10.1504/IJECRM.2017.10007750

Yang-Chu Lin, Yi-Chih Lee, S. Lin

引用次数: 2

Abstract

The booming development of the Internet has brought about many notable industries, such as webcasts. The mutual influence between webcasters and game players is important, yet overlooked. This study explored whether or not the personality traits of webcasters and the involvement of online game had any influence on the loyalty and satisfaction of online game players. The results of our questionnaire survey of online game players revealed that the personality traits of webcasters had a significant and positive influence on their loyalty and satisfaction; hence, the involvement of game players influenced their satisfaction and loyalty to the game.

查看原文本刊更多论文

网络主播人格特质对网络游戏的影响

互联网的蓬勃发展带来了许多值得注意的行业，比如网络广播。网络主播和游戏玩家之间的相互影响很重要，但却被忽视了。本研究探讨网络主播的人格特质和网络游戏的参与程度对网络游戏玩家的忠诚度和满意度是否有影响。我们对网络游戏玩家的问卷调查结果显示，网络主播的人格特质对其忠诚度和满意度有显著的正向影响;因此，游戏玩家的参与度会影响他们对游戏的满意度和忠诚度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling