{"title":"The Ambient Politics of Affective Computing","authors":"A. Wu","doi":"10.1215/08992363-9435427","DOIUrl":null,"url":null,"abstract":"\n Much attention to affective computing has focused on its alleged ability to “tap into human affects,” a trope also foundational to broader theorizations about big-data surveillance. What remains understudied and undertheorized is affective computing’s social life, where interested parties contest and collude on its deployment. This essay traces how such portable technologies as sentiment analysis and “like” buttons wound up redefining collective action in China, which partly explains the conservative turn observed in Chinese online cultures since the mid-2010s. It unpacks affective computing’s ambient politics—the fraught processes whereby social actors aggressively repackage, reinterpret, and remediate these technologies to fit their agendas, changing social standards for denoting emotions along the way. This essay calls to reorient critical analysis of affective computing away from its design epistemics to its ambient politics and, in parallel, to shift the focus from interiorized subjects to conditions of collective existence.","PeriodicalId":47901,"journal":{"name":"Public Culture","volume":null,"pages":null},"PeriodicalIF":1.1000,"publicationDate":"2022-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1215/08992363-9435427","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ANTHROPOLOGY","Score":null,"Total":0}
引用次数: 2
Abstract
Much attention to affective computing has focused on its alleged ability to “tap into human affects,” a trope also foundational to broader theorizations about big-data surveillance. What remains understudied and undertheorized is affective computing’s social life, where interested parties contest and collude on its deployment. This essay traces how such portable technologies as sentiment analysis and “like” buttons wound up redefining collective action in China, which partly explains the conservative turn observed in Chinese online cultures since the mid-2010s. It unpacks affective computing’s ambient politics—the fraught processes whereby social actors aggressively repackage, reinterpret, and remediate these technologies to fit their agendas, changing social standards for denoting emotions along the way. This essay calls to reorient critical analysis of affective computing away from its design epistemics to its ambient politics and, in parallel, to shift the focus from interiorized subjects to conditions of collective existence.
期刊介绍:
Public Culture is a peer-reviewed interdisciplinary journal of cultural studies, published three times a year—in January, May, and September. It is sponsored by the Department of Media, Culture, and Communication, NYU. A four-time CELJ award winner, Public Culture has been publishing field-defining ethnographies and analyses of the cultural politics of globalization for over thirty years. The journal provides a forum for the discussion of the places and occasions where cultural, social, and political differences emerge as public phenomena, manifested in everything from highly particular and localized events in popular or folk culture to global advertising, consumption, and information networks. Artists, activists, and scholars, both well-established and younger, from across the humanities and social sciences and around the world, present some of their most innovative and exciting work in the pages of Public Culture.