Strategically Managing the Business Model Portfolio Trajectory

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2022-12-11 DOI:10.1177/00081256221140930

Yuliya Snihur, Llewellyn D. W. Thomas, Robert A. Burgelman

引用次数: 2

Abstract

This article presents a strategic decision-making tool to assist corporate management in analyzing the trajectory of their business model portfolio. The tool provides a robust means of assessing the trajectory of a business model portfolio through the evolution of inter-business model complementarity and intra-business model complexity. The article illustrates the use of the tool through the example of the radical restructuring of Hewlett Packard’s (HP) business model portfolio in 2015, which resulted in two smaller, more adaptive corporate entities with distinct business models that could pursue redefined growth opportunities after the split.

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战略性地管理业务模型投资组合轨迹

本文提供了一个战略决策工具，以帮助企业管理层分析其商业模式组合的轨迹。该工具通过业务模型间互补性和业务模型内复杂性的演变，提供了一种评估业务模型投资组合轨迹的稳健方法。本文通过2015年惠普（HP）商业模式投资组合的彻底重组来说明该工具的使用，这导致了两个规模较小、更具适应性的企业实体，拥有不同的商业模式，可以在拆分后寻求重新定义的增长机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.