Influence of makeup on the well-being and self-esteem of women

Abstract

Introduction. The modern world “bombards” us with the image of a “perfect woman”, which makes more and more women compare themselves with the media image and experience the feeling of growing dissatisfaction with their own appearance. Numerous attempts are made to modify it in order to achieve the desired image. With the help of makeup, women’s well-being and self-esteem are significantly enhanced.