Using Adanco Software To Examine The Intention To Use Coffee. Evidence From Vietnam

Q4 Business, Management and Accounting

Restaurant Business Pub Date : 2019-10-18 DOI:10.26643/rb.v118i10.9318

N. Ngan, B. Khoi

引用次数: 0

Abstract

The purpose of the paper was to investigate the factors that influenced the intention to use coffee by using Adanco software. Survey data was collected from 284 consumers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intention. The reliability and validity of the scale were tested by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). PLS-SEM showed that intention to use coffee was affected by some components of the intention to use coffee.

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使用Adanco软件检查使用咖啡的意图。来自越南的证据

本文的目的是通过使用Adanco软件来调查影响咖啡使用意向的因素。调查数据来自越南胡志明市的284名消费者。该研究模型是在对行为意向研究的基础上提出的。采用Cronbach’s Alpha、平均方差提取（Pvc）和综合信度（Pc）检验量表的信度和有效性。PLS-SEM显示，使用咖啡的意愿受到使用咖啡意愿的某些成分的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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