Whose view is it anyway? Media coverage of litigation in for-profit firms’ role in the opioid crisis

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2021-09-28 DOI:10.1080/10696679.2021.1979411

Elizabeth T. Gratz, Matthew E. Sarkees, M. Fitzgerald

引用次数: 1

Abstract

ABSTRACT The United States opioid epidemic continues to bring suffering to individuals and families as well as a crushing economic toll to communities. Stakeholders require resources to combat the epidemic. Firms that manufacture, distribute, and market opioids are the primary defendants of lawsuits, which play out in public view. This study investigates the public statements made by firms and media coverage in opioid lawsuits through the lens of their word choices. We use text analysis to uncover the similarities and differences in the language used to discuss the opioid crisis. The results provide guidance for marketing, public relations, and communications.

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这到底是谁的观点？媒体报道营利性公司在阿片类药物危机中的作用

摘要美国阿片类药物的流行继续给个人和家庭带来痛苦，也给社区带来沉重的经济损失。利益攸关方需要资源来抗击这一流行病。制造、分销和营销阿片类药物的公司是公众视野中诉讼的主要被告。这项研究通过公司的措辞选择来调查公司在阿片类药物诉讼中的公开声明和媒体报道。我们使用文本分析来揭示用于讨论阿片类药物危机的语言的异同。研究结果为市场营销、公共关系和沟通提供了指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.