{"title":"Understanding the Influence Discrepancy Between Human and Artificial Agent in Advice Interactions: The Role of Stereotypical Perception of Agency","authors":"Wang Liao, Y. Oh, Bo Feng, Jingwen Zhang","doi":"10.1177/00936502221138427","DOIUrl":null,"url":null,"abstract":"This paper proposes that artificial agents’ underperformance in interpersonal influence situations can be explained by stereotypical perceptions of such agents’ lack of capacity to act and accomplish goals (i.e., agency), triggered by their non-human identity. In two experiments of text-based conversations (N = 305 and 309), the identity of a human advice giver was manipulated to be either a human or a chatbot. The chatbot identity resulted in less perceived agency of the giver, which then mediated the identity’s effects on the advice seeker’s (a) perceived advice effectiveness and (b) intention to follow advice after the conversation, as well as (c) adherence to advice and (d) trouble relief after a week. A positive correlation between perceived agency of the artificial agent and the seeker’s self-efficacy was identified as part of this mediation. In contrast, perceived emotional capacity (i.e., experience), despite a discrepancy between the two identities, had non-significant mediating effects.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":"50 1","pages":"633 - 664"},"PeriodicalIF":4.9000,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/00936502221138427","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This paper proposes that artificial agents’ underperformance in interpersonal influence situations can be explained by stereotypical perceptions of such agents’ lack of capacity to act and accomplish goals (i.e., agency), triggered by their non-human identity. In two experiments of text-based conversations (N = 305 and 309), the identity of a human advice giver was manipulated to be either a human or a chatbot. The chatbot identity resulted in less perceived agency of the giver, which then mediated the identity’s effects on the advice seeker’s (a) perceived advice effectiveness and (b) intention to follow advice after the conversation, as well as (c) adherence to advice and (d) trouble relief after a week. A positive correlation between perceived agency of the artificial agent and the seeker’s self-efficacy was identified as part of this mediation. In contrast, perceived emotional capacity (i.e., experience), despite a discrepancy between the two identities, had non-significant mediating effects.
期刊介绍:
Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.