BUSINESS STRATEGY DURING COVID PANDEMIC EVENT: SURVIVAL PLANS OF INSTANT COFFEE MANUFACTURERS IN VIETNAM

IF 1.1 Q4 MANAGEMENT
Van Nguyen An Tran, Thi Thanh Binh Do, P. Novák
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引用次数: 0

Abstract

In Vietnam, the covid situation started in the beginning of 2020 but not until May 2021, it severely impacts the country economically and socially. Some of the top instant coffee producers in Vietnam are struggling to calibrate their business decision-making to survive but others are taking advantage of the situation and fetch for opportunistic expansion. The theoretical framework initiates a global examination in the coffee industry to seek understandings through different business approaches from international organizations against the pandemic and determines dominant components succor firms to overcome adversities. Specifically, this study focuses on understanding the business strategies of Vietnam instant coffee manufacturers using business case study and unstructured interview. The result unveils that for the company survival plan categorizes into three directions: expanding, hibernating, and idling tactic. The paper suggests that during the pandemic event, the business decision-making highly relates to the degree of automation and liquidation. Furthermore, the study suggests that the decision of whether to embrace vertical or horizontal acquisition tactic during this period is a dependent variable with the magnitude of synchronization among the firm sub-business ecosystem. The study, hence, suggested instant coffee manufacturer to establish a set of backup plan in case of unexpected pandemic occasions by improving their automation degree and upgrading its liquidation channels. © 2022, Czestochowa University of Technology. All rights reserved.
新冠疫情期间的商业策略:越南速溶咖啡制造商的生存计划
在越南,新冠肺炎疫情始于2020年初,但直到2021年5月才开始,严重影响了该国的经济和社会。越南一些顶级速溶咖啡生产商正在努力调整其商业决策以生存,但其他一些则利用这种情况进行机会主义扩张。该理论框架启动了对咖啡行业的全球研究,以通过国际组织针对疫情的不同商业方法寻求理解,并确定了帮助企业克服逆境的主要组成部分。具体而言,本研究侧重于通过商业案例研究和非结构化访谈来了解越南速溶咖啡制造商的商业战略。研究结果表明,公司生存计划分为三个方向:扩张、冬眠和空转策略。本文认为,在疫情期间,企业决策与自动化和清算程度高度相关。此外,该研究表明,在这一时期,是采用垂直还是水平收购策略的决定是一个因变量,与企业子业务生态系统之间的同步程度有关。因此,该研究建议速溶咖啡制造商通过提高自动化程度和升级清算渠道,建立一套备份计划,以应对意外的疫情。©2022,捷克理工大学。保留所有权利。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.30
自引率
6.70%
发文量
0
期刊介绍: The journal is edited by international management practitioners and academicians. It is a double blind peer reviewed international academic journal that publishes scientific research papers from various disciplines related to Management.
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