On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management

Q2 Business, Management and Accounting

Journal of Relationship Marketing Pub Date : 2022-07-03 DOI:10.1080/15332667.2021.1954847

Marie-Sophie Schönitz, F. Siems

引用次数: 0

Abstract

Abstract The article’s focus is on the widow(er)hood effect—a phenomenon that has been found among individuals across the world and throughout decades—which refers to an increased risk of morbidity as well as mortality of a surviving spouse following his or her partner’s death. By transferring the essence of the phenomenon to the relationship marketing domain, it is discussed how its theoretical frame can contribute to further advance the understanding and management of stakeholder relationships. Concretely, a conceptual framework, as well as possible practical scenarios of stakeholder widow(er)hood effects, are discussed and associated impacts for companies are elicited.

查看原文本刊更多论文

论失恋管理:从寡妇效应看利益相关者关系管理

这篇文章的重点是寡妇(er)hood效应，这是一种几十年来在世界各地的个体中发现的现象，指的是在他或她的伴侣去世后，幸存的配偶的发病率和死亡率的风险增加。通过将这一现象的本质转移到关系营销领域，探讨了其理论框架如何有助于进一步促进对利益相关者关系的理解和管理。具体地说，讨论了一个概念框架，以及利益相关者寡妇(er)罩效应的可能的实际场景，并引出了对公司的相关影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Relationship Marketing Business, Management and Accounting-Marketing

CiteScore

10.20

自引率

0.00%

发文量

期刊介绍： The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.