Information Adequacy and Strategic Behavioral Change Communication as a Pandemic Management Tool: The Mediating Role of Interaction Resonance

IF 3.1 3区经济学 Q2 BUSINESS

International Journal of Business Communication Pub Date : 2021-07-01 DOI:10.1177/23294884211027545

H. Bashir, S. Nangoli, Yunia Musaasizi, Florence Nakajubi, Mellan Basemera, Christine Ayibo

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引用次数: 1

Abstract

A strategic approach to behavioral change communication streamlines communication processes of a health institution in a crisis setting like COVID-19 pandemic. In such a setting, it is important to focus communication efforts to reach the different audience groups and ensure common understanding and willingness to act by all the groups in order to achieve the institution’s mission of curbing the pandemic. This study contributes to these efforts by examining the mediating effect of interaction resonance in the relationship between information adequacy and strategic behavioral change communication. The study adopted a cross sectional survey design that involved collecting quantitative data from 223 health organizations of Uganda’s health sector in the different regions of the country. In order to test the study hypotheses, the study used Structural Equation Modeling of AMOS and the bootstrapping approach to test the mediating role of interaction resonance. The results revealed that interaction resonance fully mediates in the relationship between information adequacy and strategic behavioral change communication. This implied that having adequate information per say, does not cause behavioral change among the intended message recipients but requires a communication system that enables high quality interactions.

查看原文本刊更多论文

信息充分性和战略行为改变沟通作为流行病管理工具:互动共振的中介作用

行为改变沟通的战略方法简化了卫生机构在COVID-19大流行等危机环境中的沟通流程。在这种情况下，重要的是将宣传工作的重点放在不同的受众群体上，并确保所有群体达成共识并愿意采取行动，以实现该机构遏制这一流行病的使命。本研究通过考察互动共振在信息充分性与战略行为改变沟通关系中的中介作用，为上述研究做出了贡献。该研究采用了横断面调查设计，从乌干达不同地区的223个卫生部门卫生组织收集定量数据。为了检验研究假设，本研究采用AMOS结构方程模型和自举方法检验交互共振的中介作用。结果表明，互动共振在信息充分性与战略行为改变沟通的关系中起着完全的中介作用。这意味着，每句话都有足够的信息，不会导致预期消息接收者之间的行为改变，但需要一个能够实现高质量交互的通信系统。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Business Communication Multiple-

CiteScore

7.70

自引率

14.30%

发文量

期刊介绍： The International Journal of Business Communication (IJBC) publishes manuscripts that contribute to knowledge and theory of business communication as a distinct, multifaceted field approached through the administrative disciplines, the liberal arts, and the social sciences. Accordingly, IJBC seeks manuscripts that address all areas of business communication including but not limited to business composition/technical writing, information systems, international business communication, management communication, and organizational and corporate communication. In addition, IJBC welcomes submissions concerning the role of written, verbal, nonverbal and electronic communication in the creation, maintenance, and performance of profit and not for profit business.