MANAGING ALUMNI LOYALTY. POLAND FROM AN INTERNATIONAL PERSPECTIVE

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-12-01 DOI:10.17512/pjms.2022.26.2.05

Justyna Bugaj, Radosław Rybkowski

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引用次数: 0

Abstract

The aim of the paper is to identify the loyalty management determinants of university alumni. As the pandemic has influenced all walks of life, including university performance and, as a result, the relations between the university and the alumni. The paper also addresses the impact of COVID-19 on selected alumni loyalty programs. The critical literature research was enriched with the analysis of loyalty programs of selected 15 universities under the EU-sponsored "Forge of Professionals 7” project, with the follow-up analysis of 2 universities during the COVID-19 pandemic. As a result, alumni loyalty determinants were developed. Managing alumni loyalty could be divided into three groups: alumni-based, university-based, and mixed. The most important factor influencing alumni loyalty is not the organization of alumni loyalty management, but the communication tools used by a university. The implementation of the results can bring numerous benefits to the universities: they can enjoy great flexibility in managing alumni relations systems. The university willing to strengthen alumni relations must take this from a strategic point of view. Establishing flourishing alumni relations is always a long process, requiring bold planning and consistent execution. Its value is a practical approach to the management of the relationship between a university and its alumni, and as such, it can greatly contribute to improving policy and practice in higher education. © 2022, Czestochowa University of Technology. All rights reserved.

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管理校友忠诚度。国际视野中的波兰

本文的目的是确定大学校友忠诚度管理的决定因素。由于疫情影响了各行各业，包括大学表现，以及大学与校友之间的关系。论文还探讨了新冠肺炎对选定校友忠诚度计划的影响。对欧盟赞助的15所大学的忠诚度项目进行了分析，丰富了批判性文献研究“专业人员锻造7”项目，对新冠肺炎疫情期间的2所大学进行了跟踪分析。因此，校友忠诚度决定因素得以发展。管理校友忠诚度可分为三类：基于校友、基于大学和混合。影响校友忠诚度的最重要因素不是校友忠诚度管理的组织，而是大学使用的离子工具。研究结果的实施可以为大学带来许多好处：它们可以在管理校友关系系统方面享有很大的灵活性。愿意加强校友关系的大学必须从战略角度看待这一点。建立繁荣的校友关系总是一个漫长的过程，需要大胆的规划和始终如一的执行。它的价值是一种管理大学与校友关系的实用方法，因此，它可以为改进高等教育的政策和实践做出巨大贡献。©2022，捷克理工大学。保留所有权利。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.