Francesco Angelini, Massimiliano Castellani, Pierpaolo Pattitoni
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引用次数: 6
Abstract
Considering all transactions related to modern and contemporary visual artists mediated by galleries in Italy between 2007 and 2012, we propose an empirical measure of artist brand and explore its relationship with artist-specific characteristics, such as talent, fame, and popularity, through a structural model. We find that artist brand depends positively on talent, fame, and popularity. Moreover, we find that a co-creation mechanism is at work in the Italian art market, where galleries choose their specialization strategies in picking their artist portfolios. We interpret our findings in light of a novel conceptual framework of human branding and co-creation in the visual art market.
期刊介绍:
Empirical Studies of the Arts (ART) aims to be an interdisciplinary forum for theoretical and empirical studies of aesthetics, creativity, and all of the arts. It spans anthropological, psychological, neuroscientific, semiotic, and sociological studies of the creation, perception, and appreciation of literary, musical, visual and other art forms. Whether you are an active researcher or an interested bystander, Empirical Studies of the Arts keeps you up to date on the latest trends in scientific studies of the arts.