Factors Influencing Loyalty to an Online Clothing Shop among College Students

IF 0.7 4区工程技术 Q3 MATERIALS SCIENCE, TEXTILES

Fibres & Textiles in Eastern Europe Pub Date : 2022-10-01 DOI:10.2478/ftee-2022-0045

Yajing Shi, Jiawei Xu, Taohai Yan, Dongdong Lu

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Abstract

Abstract This study evaluated the factors influencing loyalty to an online clothing shop among college students. A survey was first conducted, and responses were compared. The main factors were identified and screened, and a sample of college students was selected. Likert-scale questionnaires were distributed, and the scores were calculated. The total score associated with the attitude of each respondent was ultimately determined. The strength of the respondents' attitude towards each topic was extracted and calculated, and the results were measured to determine the factors affecting loyalty to online clothing shops among college students. The top three influencing factors identified were as follows: the prices of the items sold by clothing stores, the fashion popularity of clothing, and clothing comfort. Compared with the female respondents, the male ones paid more attention to the matchability of clothing in stores and the fashion popularity of the goods sold. Compared with the males, the females paid more attention to clothing comfort, quality, the merchant's logistics speed and customer service attitude.

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影响大学生网上服装商店忠诚度的因素

摘要本研究评估了影响大学生对网上服装店忠诚度的因素。首先进行了一项调查，并对答复进行了比较。对主要因素进行了识别和筛选，并选取了一名大学生样本。分发Likert量表，并计算得分。最终确定了与每个受访者的态度相关的总分。提取并计算了受访者对每个话题的态度强度，并对结果进行了测量，以确定影响大学生对网上服装店忠诚度的因素。确定的前三个影响因素如下：服装店销售的商品价格、服装的时尚流行度和服装舒适度。与女性受访者相比，男性受访者更关注商店服装的搭配性和所售商品的时尚流行度。与男性相比，女性更注重服装的舒适性、质量、商家的物流速度和客户服务态度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Fibres & Textiles in Eastern Europe 工程技术-材料科学：纺织

CiteScore

1.60

自引率

11.10%

发文量

审稿时长

13.5 months

期刊介绍： FIBRES & TEXTILES in Eastern Europe is a peer reviewed bimonthly scientific journal devoted to current problems of fibre, textile and fibrous products’ science as well as general economic problems of textile industry worldwide. The content of the journal is available online as free open access. FIBRES & TEXTILES in Eastern Europe constitutes a forum for the exchange of information and the establishment of mutual contact for cooperation between scientific centres, as well as between science and industry.