The psychological premise of spatial presence in 360° virtual tours: the role of the spatial situation in first-time and repeat users

IF 5.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Technology Pub Date : 2023-04-26 DOI:10.1108/jhtt-04-2022-0093

Xiaohong Wu, Ivan Kai Wai Lai

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引用次数: 1

Abstract

Purpose This study aims to construct a two-step model to examine how passive (mental imagery and immersion) and active (engagement) responses build a spatial presence in 360° virtual tours by constructing the spatial situation. This study further tests the difference between first-time and repeat users in building a spatial presence. Design/methodology/approach Systematic sampling was applied to collect data. Valid data from 355 participants were analysed using partial least squares structural equation modelling. Findings The results show that other than the direct effect of engagement on spatial presence, the spatial situation partially mediates the effects on the spatial presence of two passive responses. Through comparative analysis of the three models, this study confirms that the two-step model provides a better fit for the data. For repeat users, the spatial situation is the major source of spatial presence. Practical implications The results offer suggestions for destination marketers to develop effective virtual tours to induce the spatial presence of repeat users and first users. Originality/value This study contributes a two-step model for researchers to consider the mediating role of the spatial situation in further studies in the context of virtual reality (VR) tourism. This study also helps researchers design their future VR research in tourism by elucidating the roles of passive and active psychological responses in determining spatial presence.

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360°虚拟旅游中空间存在的心理前提:空间情境对首次和重复用户的作用

本研究旨在构建一个两步模型，考察被动(心理意象和沉浸)和主动(参与)反应如何通过构建空间情境来构建360°虚拟旅行中的空间存在。这项研究进一步测试了首次用户和重复用户在建立空间存在方面的差异。设计/方法/方法采用系统抽样方法收集数据。利用偏最小二乘结构方程模型分析了355名参与者的有效数据。结果表明，除了参与对空间存在的直接影响外，空间情境对两种被动反应的空间存在的影响具有部分中介作用。通过对三种模型的比较分析，本研究证实两步模型对数据的拟合效果更好。对于重复用户来说，空间情境是空间存在感的主要来源。研究结果为目的地营销人员开发有效的虚拟导览以诱导重复用户和首次用户的空间存在提供了建议。原创性/价值本研究为研究者在虚拟现实旅游背景下进一步研究空间情境的中介作用提供了一个两步模型。通过阐明被动和主动心理反应在决定空间存在感中的作用，本研究也有助于研究者设计未来旅游VR研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Hospitality and Tourism Technology HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

8.40

自引率

12.80%

发文量

期刊介绍： The Journal of Hospitality and Tourism Technology is the only journal dedicated solely for research in technology and e-business in tourism and hospitality. It is a bridge between academia and industry through the intellectual exchange of ideas, trends and paradigmatic changes in the fields of hospitality, IT and e-business. It covers: -E-Marketplaces, electronic distribution channels, or e-Intermediaries -Internet or e-commerce business models -Self service technologies -E-Procurement -Social dynamics of e-communication -Relationship Development and Retention -E-governance -Security of transactions -Mobile/Wireless technologies in commerce -IT control and preparation for disaster -Virtual reality applications -Word of Mouth. -Cross-Cultural differences in IT use -GPS and Location-based services -Biometric applications -Business intelligence visualization -Radio Frequency Identification applications -Service-Oriented Architecture of business systems -Technology in New Product Development