Norms or fun? The influence of ethical concerns and perceived enjoyment on the regulation of deepfake information

IF 5.9 3区管理学 Q1 BUSINESS

Internet Research Pub Date : 2023-06-16 DOI:10.1108/intr-07-2022-0561

Minghui Li, Yan Wan

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引用次数: 0

Abstract

PurposeDeepfake information poses more ethical risks than traditional disinformation in terms of fraud, slander, rumors and other malicious uses. However, owing to its high entertainment value, deepfake information with ethical risks has become popular. This study aims to understand the role of ethics and entertainment in the acceptance and regulation of deepfake information.Design/methodology/approachMixed methods were used to qualitatively identify ethical concerns and quantitatively evaluate the influence of ethical concerns and perceived enjoyment on the ethical acceptability and social acceptance of deepfake information.FindingsThe authors confirmed that informed consent, privacy protection, traceability and non-deception had a significantly positive impact on ethical acceptability and indirectly influenced social acceptance, with privacy protection being the most sensitive. Perceived enjoyment impacts the social acceptance of deepfake information and significantly weakens the effect of ethical acceptability on social acceptance.Originality/valueThe ethical concerns affecting acceptance behavior identified in this study provide an entry point for the ethical regulation of deepfake information. The weakening effect of perceived enjoyment on ethics serves as a wake-up call for regulators to guard against pan-entertainment deepfake information.

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规范还是乐趣?伦理关注和感知享受对深度虚假信息监管的影响

目的深度虚假信息在欺诈、诽谤、造谣等恶意利用方面比传统虚假信息存在更大的伦理风险。然而，由于其较高的娱乐价值，具有道德风险的深度虚假信息变得流行起来。本研究旨在了解道德和娱乐在深度虚假信息的接受和监管中的作用。设计/方法/方法使用混合方法定性地确定伦理问题，定量地评估伦理问题和感知享受对深度虚假信息的伦理可接受性和社会可接受性的影响。作者证实，知情同意、隐私保护、可追溯性和非欺骗对伦理可接受性有显著的积极影响，并间接影响社会可接受性，其中隐私保护是最敏感的。感知享受影响深度虚假信息的社会接受度，显著削弱伦理接受度对社会接受度的影响。本研究中发现的影响接受行为的伦理问题为深度虚假信息的伦理监管提供了一个切入点。感知享受对道德影响的减弱，为监管机构敲响了警钟，提醒他们警惕泛娱乐深度虚假信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Internet Research 工程技术-电信学

CiteScore

11.20

自引率

10.20%

发文量

审稿时长

>12 weeks

期刊介绍： This wide-ranging interdisciplinary journal looks at the social, ethical, economic and political implications of the internet. Recent issues have focused on online and mobile gaming, the sharing economy, and the dark side of social media.